ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

OSHINE | May 7, 2019

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ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that implemented ABM saw phenomenal results with more competition and larger growth goals. The result of advanced tech combined with brilliant minds turned out to be a huge success, which means that marketers are increasing their reliance on ABM.

Spotlight

Bio Tree Biotechnology Sdn Bhd

Bio Tree Biotechnology Sdn Bhd (“Bio Tree”) is an innovative company involved in research & development, formulation and production of functional beverages. We are committed to innovation in preserving and improving human life through trusted quality organic & natural beverages derived from nature. We formulate, produce and manufacture a range of natural products made from the finest, ethically crafted and best quality ingredients to complement today’s modern lifestyle. Our high regard for the well-being of our clientele compels us to encourage people to take natural-based beverages rather than artificially preserved beverages.

OTHER ARTICLES
MEDICAL

Better Purification and Recovery in Bioprocessing

Article | August 2, 2021

In the downstream portion of any bioprocess, one must pick through the dross before one can seize the gold the biotherapeutic that the bioprocess was always meant to generate. Unfortunately, the dross is both voluminous and various. And the biotherapeutic gold, unlike real gold, is corruptible. That is, it can suffer structural damage and activity loss. When discarding the dross and collecting the gold, bioprocessors must be efficient and gentle. They must, to the extent possible, eliminate contaminants and organic debris while ensuring that biotherapeutics avoid aggregation-inducing stresses and retain their integrity during purification and recovery. Anything less compromises purity and reduces yield. To purify and recover biotherapeutics efficiently and gently, bioprocessors must avail themselves of the most appropriate tools and techniques. Here, we talk with several experts about which tools and techniques can help bioprocessors overcome persistent challenges. Some of these experts also touch on new approaches that can help bioprocessors address emerging challenges.

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DIAGNOSTICS

Making Predictions by Digitizing Bioprocessing

Article | April 20, 2021

With advances in data analytics and machine learning, the move from descriptive and diagnostic analytics to predictive and prescriptive analytics and controls—allowing us to better forecast and understand what will happen and thus optimize process outcomes—is not only feasible but inevitable, according to Bonnie Shum, principal engineer, pharma technical innovation, technology & manufacturing sciences and technology at Genentech. “Well-trained artificial intelligence systems can help drive better decision making and how data is analyzed from drug discovery to process development and to manufacturing processes,” she says. Those advances, though, only really matter when they improve the lives of patients. That’s exactly what Shum expects. “The convergence of digital transformation and operational/processing changes will be critical for the facilities of the future and meeting the needs of our patients,” she continues. “Digital solutions may one day provide fully automated bioprocessing, eliminating manual intervention and enabling us to anticipate potential process deviations to prevent process failures, leading to real-time release and thus faster access for patients.” To turn Bioprocessing 4.0 into a production line for precision healthcare, real-time release and quickly manufacturing personalized medicines will be critical. Adding digitization and advanced analytics wherever possible will drive those improvements. In fact, many of these improvements, especially moving from descriptive to predictive bioprocessing, depend on more digitization.

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Spotlight

Bio Tree Biotechnology Sdn Bhd

Bio Tree Biotechnology Sdn Bhd (“Bio Tree”) is an innovative company involved in research & development, formulation and production of functional beverages. We are committed to innovation in preserving and improving human life through trusted quality organic & natural beverages derived from nature. We formulate, produce and manufacture a range of natural products made from the finest, ethically crafted and best quality ingredients to complement today’s modern lifestyle. Our high regard for the well-being of our clientele compels us to encourage people to take natural-based beverages rather than artificially preserved beverages.

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